Social Media Image Sizes 2026: Complete Cheat Sheet for All Platforms

I've compiled this cheat sheet from managing social media for dozens of clients. Bookmarks this - you'll need it.

Quick Reference

Instagram

Feed Posts

• Square: 1080x1080px
• Portrait: 1080x1350px (4:5 ratio)
• Landscape: 1080x566px (1.91:1)
• Max file size: 30MB

Stories & Reels

• Size: 1080x1920px (9:16 ratio)
• Recommended: 1080x1920px
• Max file size: 30MB ( Stories), 250MB (Reels)

Profile Picture

• Size: 320x320px (displayed as circle)
• Upload: 110x110px minimum

Carousel

• Size: 1080x1080px (all images same size)
• Up to: 10 images

Facebook

Feed Post Image

• Recommended: 1200x630px
• Min width: 600px
• Aspect ratio: 1.91:1 to 1:1
• Max file size: 30MB

Cover Photo

• Size: 820x312px (desktop)
• Mobile: 640x360px
• Recommended upload: 1640x624px

Event Cover

• Size: 1920x1005px

Marketplace Listing

• Size: 1200x1200px (1:1)
• Min: 600x600px

Twitter/X

Post Image

• Recommended: 1600x900px (16:9)
• Max: 4096x4096px
• Aspect ratio: 2:1 to 1:2

Header/Cover

• Size: 1500x500px
• Display: 1500x500px (responsive)

Profile Picture

• Size: 400x400px
• Display: 200x200px

Card Image

• Size: 1200x628px
• Min: 280x150px

LinkedIn

Post Image

• Recommended: 1200x627px
• Min: 1200x627px
• Aspect ratio: 1.91:1

Cover Photo

• Personal: 1584x396px
• Company page: 1128x191px

Profile Picture

• Size: 400x400px
• Display: 200x200px

Company Logo

• Size: 300x300px

Pinterest

Standard Pin

• Recommended: 1000x1500px (2:3 ratio)
• Min width: 600px
• Max height: 10000px

Square Pin

• Size: 1000x1000px

Story Pin

• Size: 1080x1920px (9:16 ratio)

Profile Picture

• Size: 165x165px (displayed as circle)

Board Cover

• Size: 217x147px

YouTube

Thumbnail

• Recommended: 1280x720px
• Min: 640x360px
• Max: 2MB (advisories say 2MB but works up to 2MB)
• Aspect ratio: 16:9

Channel Banner

• Size: 2560x1440px
• Safe area: 1546x423px (text/logos)
• Mobile display: 1546x423px

Video Size

• Recommended: 1920x1080px (1080p)
• Upload: 3840x2160px (4K max)

Channel Icon

• Size: 800x800px

TikTok

Video

• Recommended: 1080x1920px (9:16)
• Min: 720x1280px
• Aspect ratio: 9:16

Profile Picture

• Size: 200x200px (displayed as circle)

Snapchat

Snap Ad

• Size: 1080x1920px (9:16)
• Min: 540x960px

Story

• Size: 1080x1920px

Reddit

Post Image

• Recommended: 1200x628px
• Max: 40MB
• Aspect ratio: 2:1 to 1:2

Profile Banner

• Size: 1600x400px

Best Practices

File Formats

Quality Guidelines

• Compression: 80-85% quality for JPGs
• Colors: sRGB color space
• Profile pictures: Square crop
• Text: Avoid (gets cropped on mobile)

Performance Tips

1. Resize don't crop - Better quality
2. Use WebP - Smaller files, same quality
3. Batch process - Imagic AI for bulk resize
4. Test on mobile - Where most people see it

My Tool Recommendations

Batch Resize

• Imagic AI - Free, batch support
• Canva - Quick resize feature

Format Conversion

• Imagic AI - Any format
• Squoosh - Best quality control

Common Mistakes

Mistake 1: Wrong Aspect Ratio

Cropped or stretched images look unprofessional. Always use correct ratios.

Mistake 2: Low Resolution

Images look pixelated on high-DPI displays. Always upload at 2x display size.

Mistake 3: Ignoring Mobile

Platforms display differently on mobile. Preview before posting.

Mistake 4: Text Overlays

Platforms crop unpredictably. Keep important content in center.

FAQ

Q: Does image size affect reach?

A: Indirectly. Slow loading hurts engagement. Large images take longer to load.

Q: Can I use PNG on Instagram?

A: Yes, but JPG is smaller. Use PNG for graphics with transparency.

Q: What's the best size for Pinterest?

A: 1000x1500px (2:3 ratio). Taller pins perform better in feeds.

Q: Should I use WebP for social media?

A: Facebook, Twitter, LinkedIn support WebP. Use it for smaller file sizes.

Q: What happens if I upload wrong size?

A: Platform crops or stretches. Content may be hidden.

Quick Reference Card

Save this for reference:

INSTAGRAM:
Post: 1080x1080 (square), 1080x1350 (portrait)
Story: 1080x1920

FACEBOOK:
Post: 1200x630
Cover: 820x312

TWITTER:
Post: 1600x900
Header: 1500x500

LINKEDIN:
Post: 1200x627
Cover: 1584x396

PINTEREST:
Pin: 1000x1500

Conclusion

Social media image sizes change. Bookmark this guide and check before major campaigns.

For batch resizing to social sizes: Try Imagic AI - it's free and fast.

Questions about specific platform requirements? Ask below.

Managing social for 50+ brands. Happy to help.